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Advertising Your Business

• PRESIDENT’S CIRCLE SPONSORSHIP
Sherrell Harper — 254-1142
sherrell@napachamber.com
Frequency/Impressions: All access and promotional pass to Chamber events and opportunities throughout the entire year. Sizes/Rates: Sponsorships range from Participant ($1,000) to Premier ($30,000+) annually—the best strategy for getting the most from your membership.

• HOT SHEETS/E-SHEETS
Christine Sullivan — 254-1143
christine@napachamber.com
E-Sheets and Hot Sheets are effective ways for Chamber members to inform others about their business, services, or upcoming events. E-Sheets and Hot Sheets-advertising is available to Chamber Members only.

Hot Sheets frequency/impressions: Mailed once a month to nearly 2,000 business addresses. You provide the 2,000 flyers and we do the mailing. Reservations are required.

E-Sheets frequency/impressions: E-mailed once a month to nearly 1,800 e-mail addresses and viewed all month long on www.napachamber.com. Reservations are required. New member discounts are available as well as year-long contracts. This is a popular way to advertise to your fellow member. See www.napachamber.com and click on Chamber Network for more information.

• TODAY IN THE WINE COUNTRY ON KVON 1440 AM

Napa Chamber members who are interested in promoting their business on KVON 1440 AM radio and help out the Chamber at the same time will be interested to know that the Friday morning edition of Today in the Wine Country is now open to four on-air sponsors. Up to four businesses will receive numerous radio advertisements (throughout the week) for their investment. If you are interested in promoting your business as a community leader and sponsoring this local business information and interview show, contact Kate King at 254-1146.

• WEBSITE EXPOSURE
Katherine Zimmer — 254-1144
Frequency/Impressions: 24 hours a day/7 days a week 400,000 unique visitors per year. Links directly to your site. Sizes/Rates: Tile Ad: $100 per month, 50% discount on additional ads on other pages.

• VISIT NAPA WEBSITE
Frequency/Impressions: 24 hours a day/7 days a week 300,000 unique visitors per year. Links directly to your site. Sizes/Rates: Available through Destination Partners 696-9404

• TOUR R CITY IN ROOM TELEVISION TRAVEL CHANNEL
Frequency/Impressions: 24 hours a day/7 days a week over two million overnight visitors per year staying in participating hotels. Rates: Available through Tour R City (702) 474-7874.

• PACKETS/BROCHURES
Christine Sullivan — 254-1143
christine@napachamber.com
Frequency/Impressions: Chamber office display, All Napa Valley Packets: Relocation, Business, Visitor, Senior and Children packages. Sizes/Rates: FREE TO MEMBERS as space allows.

Not only are sales tax revenues important to the local economy, but also many local businesses are going through very difficult times in this economy. It is good citizenship to purchase things from your neighbor first – but that’s not enough. Shopping local does a lot of things that provide direct value to us and our community. We need to take all of this into account as we calculate value. Besides sales tax paying for things like police, fire, parks etc., shopping local keeps jobs in town. From a green point of view, less travel is good for the environment and less travel is safer as well.

Now after all of these value elements are taken into account, I like to use the phrase “if all things are equal.”

It’s not the consumer’s obligation to patronize a business just because it is in town, but if you value your time, fuel and enjoy the familiarity, then local business has the edge. In order to survive in these tough times, local businesses have to differentiate themselves and many have come up with innovative ways to serve our needs. It might be worth your time to visit some of the local businesses that have fallen off your radar screen. You will be surprised.

My business, like many others, donates to a variety of local organizations and causes. You see the names of these businesses everywhere, sponsoring events or using their staff as volunteers. This is a very expensive but satisfying way of giving back to the community that we owe our livelihood to. I do not believe that donating locally should buy me one piece of business I don’t deserve, but “when all things are equal” these businesses deserve the benefit of the doubt.

Certainly there are some things that are more available outside Napa or at a regional mall, but these are the exception not the rule. We need to get away from thinking that we need to shop locally just because it is the right thing to do. It is really the smart thing to do because it provides real value, a great experience with many options and it happens to improve our community.

To help you with your local shopping we have provided this Napa Chamber of Commerce Business Directory. Chamber members have an added benefit by shopping through our Member2Member savings program. Just visit www.napachamber.com and click on the Business Center for a complete list of participating businesses.