Town Square Publications

East Troy



East Troy, the Good Neighbor Community

It only takes one visit to East Troy to understand why it is such a special place to so many people. Sitting at a picnic table on the Village Square, you can hear birds singing in the trees. . . or experience nature's beauty by biking, boating or walking in surrounding preserves and recreational areas.

Visitors Come to East Troy for the festivals, the concerts, the East Troy Electric Railroad Museum and for the many shops, restaurants and services. But they stay because of the people they meet.

East Troy is a blend of families who have lived in the area for generations, as well as families moving from overcrowded cities looking for a safe, friendly place to live and grow.

Companies that locate here find an eager, experienced workforce and a ready market for goods and services; entrepreneurs, too, find opportunities to grow their businesses.

East Troy has active service, veterans and church organizations that enhance the community's growth while helping to maintain its hometown closeness. Nobody is a stranger here!

East Troy provides outstanding municipal services, two police departments, public library and two all-volunteer fire departments in the area. With solid community schools, both public and private, East Troy youth are offered excellent educational opportunities along with a wide variety of recreational activities.

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Formed over 45 years ago, the East Troy Area Chamber of Commerce is today an association of business owners coordinating the efforts of local businesses, service organizations, citizens and government to promote East Troy as an exceptional place to live, work and play. It plays a proactive role in the development and promotion of the East Troy area and Chamber members, in addition to focusing on the preservation of the natural assets and other qualities that make East Troy a "Good Neighbor" community.

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The historic East Troy House and The Cobblestone were favorite resting stops for weary travelers. Located on an old trail between Milwaukee and Beloit/Janesville, East Troy is still a popular travel destination.

Today East Troy is nestled between Mukwonago and Elkhorn in scenic Walworth County on I-43. Major roadways leading into East Troy are State Hwys 20 and 120 and County Hwy ES. Because of its proximity to other large communities, many East Troy residents find it within easy commuting distance of Milwaukee, approximately 30 minutes away. Racine is a 45-minute drive, Madison an hour, and Chicago's downtown Loop about 1-1/2 hours. To encourage car pooling, a Park-N-Ride is located at the East Troy Municipal Airport.

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Building relationships among neighbors is a key part of living in East Troy. Families moving into the community can choose from a variety of housing options. Affordable apartments, condos and homes are located throughout East Troy, many near local schools. Subdivisions offering houses in all price ranges are available. For residents over the age of 55, the newly built Heritage independent senior living development provides comfortable, convenient and secure apartments in a variety of price ranges.

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There's always something to do in East Troy for people who love the outdoors! Water enthusiasts will find plenty of fun at nearby Lake Beulah, Potter's Lake, Booth Lake and the Lauderdale Lakes. Railroad buffs won't want to miss the East Troy Electric Railroad Museum, which offers trolley rides and educational opportunities. Ball diamonds, a golf course, camping parks and nature trails can also be found in and around East Troy. Old World Wisconsin, a favorite spot for tour groups, is just down the road on Hwy 67. The East Troy Municipal Airport is home to the Sky Knights Sport Parachute Club.

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The East Troy Lions Club hosts numerous family events over the Fourth of July Weekend, with carnival rides, live bands and one of the state's largest parades. The Bluegrass Festival, an annual event held on the Village Square, attracts hundreds of music lovers from all over the Midwest. Another attraction for music lovers is Alpine Valley Music Theater - immediately south of East Troy on Hwy D two miles from I-43. Alpine Valley features nationally recognized entertainers during the warmer seasons. During the second weekend in September, families gather on the Village Square to hear music, share good food and walk through craft booths during the East Troy Bluegrass Funfest and Kiddie Contest.

Throughout the summer, the Square hosts other community groups’ events featuring crafts, music and food. The East Troy Chamber hosts its annual event over Memorial Day Weekend; others include concerts, church festivals and other family-oriented events that celebrate the uniqueness of East Troy and the warmth of a small, hometown community.

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